WineTourism.com
Wine vineyard
About WineTourism.com

The largest wine tourism platform

WineTourism.com is the largest online booking platform designed to make wine tastings and tours more accessible to wine lovers around the globe.

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Our Ambitious Project

Revealing the world's wine experiences, all in one place

Born in 2018, the vision of WineTourism.com is to reveal to the world all of the incredible experiences the wine world has to offer. These are not always so easy to find — our goal is for both visitors and wineries to have a natural one-stop shop for all their wine tourism needs.

From small family estates to historic châteaux, every partner on our platform is welcomed with the same care, so travelers can plan with confidence and producers can grow their reach.

Vineyards at sunset
Why Partner With Us

Being our partner means…

Visibility

You will be viewable to our international audience of 110,000 monthly visitors.

Growth

We have the great potential to grow both the popularity and profits of our partners.

Convenience

Registration is free and the commission rate for confirmed bookings is one of the lowest on the market.

Assistance

Bookings and payments are managed by our professional team.

Reliability

In case of late cancellation (less than 48 hours before the visit) or a no-show on the day of the visit, partners get paid just as if the visit happened.

Created for wine lovers
For Travelers

Created for wine lovers

Are you a wine lover who enjoys exploring new wine regions? Discover and book more than 6,000 unique wine experiences globally.

Browse experiences
Specialized for professionals
For Wineries & Guides

Specialized for professionals

Do you work or own a winery? Are you a local wine guide? Become a partner and take advantage of free registration to display your experiences and start receiving bookings now.

Become a partner
Our Team

Leadership

The people building WineTourism.com — from sommeliers to engineers, united by a love for wine and the journeys behind every bottle.

Calle Nilsson

Calle Nilsson

Co-Founder & CEO

Sweden

Calle earned a master’s in Marketing and Management (St Andrews, 2007). With IT, marketing, and hospitality experience, he brings energy to WineTourism.

Marcus Boström

Marcus Boström

Co-Founder

Sweden

Marcus began his entrepreneurial journey at Handelshögskolan Stockholm, building booking and e-commerce platforms, and leads technical development at WineTourism.com.

Simon Källquist

Simon Källquist

Co-Founder

Sweden

Simon, one of Sweden’s youngest sommeliers (2003), has worked as a sommelier and manager at leading fine dining restaurants in Sweden and Norway.

Niklas Ridoff

Niklas Ridoff

Advisor

Sweden

Niklas, WSET 3 certified, worked in Sweden’s monopoly sales team. With an international background, he champions lesser-known regions and distinctive wines.

We are growing fast

WineTourism.com is growing fast as the wine tourism industry. We are committed to expanding our offerings and exceptional wine experiences for our clients throughout the world. Numbers are growing daily and we don't plan to stop.

Partners

Our Visitors

Everyone is talking about us

EntrepreneurThe TelegraphWine EnthusiastBBCForbesVinePairNational GeographicHarpers
Beyond The Booking

Initiatives we're proud of

Exciting career opportunities await
Careers

Exciting career opportunities await

Are you looking for a rewarding career in a dynamic and growing environment? Join our team and be part of an exciting journey.

View open roles
Stay ahead of the market
Industry Insights

Stay ahead of the market

Are you a wine professional seeking market insights? Access specialized reports on trends, consumer behavior and emerging opportunities in the global wine industry.

Explore reports
Support meaningful causes
Social Impact

Support meaningful causes

Join us in supporting causes that promote ethical winemaking, fair trade and social responsibility. Together, we can create a better future for the industry and the communities behind every bottle.

Learn more

Global Collaboration. Local Impact.

Annual Global Wine Tourism Report 2025
WineTourism.comUN TourismOIVGeisenheim UniversityGreat Wine Capitals

We proudly partner with Geisenheim University, UN Tourism, OIV, and Great Wine Capitals to shape the future of wine tourism through the Global Annual Wine Tourism Report.

Together, we turn data into direction for the global wine tourism industry. Read More

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